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My 63-year-old mom won’t stop talking about this 4-in-1 blush for mature skin

For as long as I can remember, my mom has kept her makeup routine simple. Her trusty cosmetics bag includes the same liquid eyeliner, brown mascara, concealer and powdered foundation that she’s been using for decades. Basically, she’s never strayed from her tried-and-true products — until she discovered the Boom! by Cindy Joseph Boomstick. Now she refuses to talk about anything else. Seriously, she brings it up in every conversation — and rightfully so. Since using it, she’s achieved that fresh-faced, dewy glow that we’re all chasing.


Use this creamy formula pretty much anywhere that needs a subtle glow. “This … Boom is the bomb,” said one fan.

$28 at Amazon

The Boomstick is a true multipurpose product. You can use it on your eyes, lips and cheeks to simplify your routine — which is exactly what my mom does.

Some quick context on Boom! by Cindy Joseph: The brand is geared toward women with mature skin. However, the makeup is designed to celebrate and enhance a woman’s natural beauty at every age — instead of trying to camouflage fine lines, wrinkles and other “flaws.” Made with skin-loving ingredients like moisturizing shea butter, hydrating jojoba oil and smoothing candelilla wax, it won’t settle into fine lines or look cakey on dry skin.

The brand recommends dabbing the Boomstick directly on your cheeks, lips, décolletage and anywhere else you want a natural flush. Blend it in (my mom just uses her fingers) and voilà! The rich berry shade is designed to flatter all skin tones, and it’s sheer enough so you can customize the color depending on how much you apply.

A before-and-after picture of a model wearing the blush stick.

Get a natural glow with just one swipe. (Amazon)

It’s not just my mom who carries the Boomstick wherever she goes — nearly 10,000 Amazon shoppers have crowned it with a five-star rating (many with pictures included).

This reviewer declared that it’s the “only blush” they use. Meanwhile, another shopper notes that they “get a lot of compliments on [their] healthy appearance,” and one shared that they’re “over 70 and love the look of this.” This five-star Amazon customer added: “I love how a single product can add color to your skin. Totally great. Just try it.”

“Since using Boom, I will not go back to full-face makeup,” said another enthusiastic reviewer. “When I use other makeup than Boom, it settles into the lines and creases in my face, accentuating them. Boom gives me just enough color. Love it. I smear it on my lips as well.”

If you’re stressed about the idea of a universally flattering berry shade, don’t be. “I was put off at first because I was afraid the color was too dark,” explained one Boomstick fan. “When I actually tried it, I was very impressed. The color looks very natural after you blend it in. I also use it on my lips for a pop of color. Love it. I may order a second one just to keep in my purse.”

Some shoppers stress that they would like more staying power, however. “If one wants an all-day blush color without having to reapply, this is not for you,” said this reviewer. “However, if you need a quick and natural look, just reapply it throughout the day like one might their lipstick. I keep an extra tube in my purse and reapply if need be.”


Not into the berry? Cindy Joseph also dropped the Boomstick in this dusty rose shade.

$28 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)


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